What are BBB Ratings?

BBB assigns ratings by evaluating businesses in the following categories:

  • BBB experience with the industry in which the business operates

  • The business' length of time in operation

  • Whether BBB has information that the business does not have required competency license(s)

  • Any known government actions against the business that are related to marketplace activities

  • Any advertising issues found by BBB

  • The number of complaints processed by BBB from the business' customers

  • The number of complaints processed by BBB from the business' customers that are of a serious nature

  • Whether the business has responded to complaints received by BBB

  • Whether complaints have been resolved in a timely manner or the business has demonstrated it made a good faith effort to resolve them

  • Business' overall complaint history with BBB

  • Whether the business has honored any commitments to BBB to arbitrate or mediate disputes and comply with arbitrator decisions or mediated settlements

  • Whether BBB has sufficient background information and clear understanding of business

  • Whether the business is a BBB Accredited Business

  • Whether BBB Accreditation was revoked because the business failed to comply with agreed BBB standards

Ratings are determined by a proprietary formula that represents BBB's opinion as to (1) the importance of each category, and (2) the appropriate score given to the business for each category.

BBB assigns grades from A to F with pluses and minuses. A+ is the highest grade and F is the lowest. The grade represents BBB's degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.

Details as to any issues identified by BBB are contained in the business' BBB Reliability Report.

A business may receive an "NR" (No Rating) instead of a rating under the following circumstances:

  • BBB has determined business is no longer operating

  • Business has filed to dissolve business in bankruptcy

  • BBB has recently received numerous or serious complaints about business but BBB has not had sufficient time to receive and assess business' response to those complaints

  • Type of business is not appropriate for BBB rating

  • BBB thresholds for report development have not been met

BBB's rating of a business reflects BBB's opinion about the business based on information in our files and BBB experience. The rating is not a guarantee of a business' reliability or performance, and readers should consider a business' rating in addition to all other available information about the business.

BBB ratings are subject to change on a daily basis based on changes in a business' BBB file.

BBB Rating Scale

A Plus Rating
B Plus Rating
C Plus Rating
D Plus Rating
F Rating
A Rating
B Rating
C Rating
D Rating
No Rating
A Minus Rating
B Minus Rating
C Minus Rating
D Minus Rating